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On March 29, 1944, the U.S. army and navy jointly presented the "E" (for excellence) award to the Collegiate Manufacturing Company of Ames for its production of raincoats for the troops in World War II. Pictured from left-to-right: a representative of the U.S. Army; Chev Adams, president of Collegiate Manufacturing; Elizabeth Coons, a company employee; A. W. Littlefield, an officer of the company; and a representative of the U.S. Navy.